SM Entertainment Group’s Instagram Stats, Engagement & Profile Insights (@smtown)

SM Entertainment Group’s Instagram Stats, Engagement & Profile Insights (@smtown)
SM Entertainment Group
SM Entertainment Group
Bio: Asia’s No.1 Entertainment Group
Followers: 14110371
Following: 168
Category: Music, K-pop, Entertainment
Tier: Celebrity
Country: South Korea
Region: East Asia
Audience Type: K-pop Fans
Suitable For: K-pop, Music Entertainment
Gender: Brand
Engagement Rate: 0.21%
Average Likes: 29.18K
Average Comments: 116.58

SM Entertainment Group (@smtown) is a Music, K-pop, Entertainment creator based in South Korea.

Their content mix includes 25.00% images and 16.67% videos. On average, posts attract 29.18K likes and 116.58 comments, resulting in an engagement rate of 0.21%.

As a Celebrity creator, they publish around 21.0 per week Supported by captions average 181.25 characters and about 5.5 hashtags per post.

Popular brand mentions include @naevis.smtown.official, @bumkeyk, @shinee, @boakwon, @boasmtown. Their posts often trend with hashtags such as #nævis, #naevis, #Sensitive, #나이비스, #naevisSensitive. They frequently post on Thu at 9:00. With an audience largely made up of K-pop Fans, SM Entertainment Group is highly suitable for K-pop, Music Entertainment in the East Asia market.

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SM Entertainment Group Instagram Engagement Insights

SM Entertainment Group maintains an engagement rate of 0.21%. On average, their posts receive average likes: 29.18K and average comments: 116.58. Median engagement figures include median likes: 24.42K and median comments: 100.5.
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Engagement Rate: 0.21%
Average Likes: 29.18K
Average Comments: 116.58
Median Likes: 24.42K
Median Comments: 100.5

SM Entertainment Group Instagram Post Insights & Analysis

SM Entertainment Group posts at an average rate of 21.0 per week. Their peak posting time is on Thu at 9:00. Content format mix: 16.67% video posts and 25.00% image posts.
We deliver full influencer insights: posting frequency, hashtags, captions and more. Request access by emailing us at peter@influvail.com

Post Frequency: 21.0 per week
Top Posting Day: Thu
Top Posting Hour: 9
Video Post: 16.67%
Image Post: 25.00%

SM Entertainment Group Instagram Brand Mentions & Hashtags

SM Entertainment Group has been associated with or mentioned brands like @naevis.smtown.official, @bumkeyk, @shinee, @boakwon, @boasmtown. Their content commonly uses hashtags such as #nævis, #naevis, #Sensitive, #나이비스, #naevisSensitive. Captions average about 181.25 characters per post and they use about 5.5 hashtags on average.
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Brand Mentions: @naevis.smtown.official, @bumkeyk, @shinee, @boakwon, @boasmtown
Top Hashtags: #nævis, #naevis, #Sensitive, #나이비스, #naevisSensitive
Avg Caption Length: 181.25 Per Post
Avg Hashtags: 5.5 Per Post

SM Entertainment Group Instagram Audience Insights

SM Entertainment Group’s audience is primarily composed of K-pop Fans. This profile is particularly well suited for K-pop, Music Entertainment in the East Asia market.
Get full influencer contact details, emails, and audience insights for your campaigns. Contact us at peter@influvail.com

Audience Type: K-pop Fans
Audience Interests: Music, K-pop, Entertainment
Suitable For: K-pop, Music Entertainment
Audience Region: East Asia

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FAQ

SM Entertainment Group (@smtown) is a content creator in the Music, K-pop, Entertainment niche with an active audience on Instagram. They share content related to Music, K-pop, Entertainment, engaging their followers.
As of July 2025, SM Entertainment Group has approximately 14.1M followers on Instagram. Their follower count may vary as their audience continues to grow.
SM Entertainment Group has an average engagement rate of 0.21%, which reflects how actively their followers interact with their content through likes, comments, and shares.
SM Entertainment Group primarily shares content related to Music, K-pop, Entertainment, including posts, reels, stories, and brand collaborations.
Yes, you can connect with SM Entertainment Group for influencer marketing or PR via their public email or Influvail’s verified contact database.
Many influencers like SM Entertainment Group work with brands for paid collaborations, endorsements, or sponsorships. You can reach out through Influvail or the contact info provided on their profile.
SM Entertainment Group is based in South Korea, but their audience often spans multiple regions.

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